Just after we launch our "Observatorium" exhibit, we may be playing a supporting role in the artist (artiste?) JR's Inside Out Project through a collaboration with the International Museum of Women. They have asked to look at popping up with large-format images of mothers. We're figuring it out now- I'm sure it will beyond a billboard.
The IMOW, an excellently done virtual museum, currently has a show that ties into the I/O project- "MAMA: Motherhood Around the Globe:"
This is interesting because we haven't waded into the social issues sea- it's not our area of expertise, but it is a fun and fairly low-risk experiment. We'll post info as it approaches.