Tuesday, June 22, 2010


The AAM 2010 meeting was thought-provoking for such a small institution such as ours. Not much evidence on the ground about the earlier-posted "Spark" idea. Found out later that it's really about the industry setting higher standards for itself around excellence and innovation. Something we all enjoy striving for.

While we tend to go to our audiences and have fairly humble exhibits, it does mean that we are extremely nimble and in a good position to test out ideas and approaches. We're working on road tests for new things to engage with you. It's in the hopper now, and will be unfolding over the Summer and into the Fall.

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