Thursday, August 20, 2009

SFMM Logo Evolution: a group effort

During the past weeks, we've been iterating our identity. In every sense.

Trying to visualize and synthesize the essence of what it means to be mobile and of San Fran in an iconic sort of way, is not easy.

Thanks to feedback from lots of you on FaceBook, Beth Marx of Gustav Marx Studios, Olimpia Cerda, (formerly of the Exploratorium, now runs Olimpia Cerda Studios in Valencia, Spain) and my husband (and SFMM staff photographer) Mark Glusker- we have the final design above.

Thought it would be fun to share the evolution.

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